QUESTION EVERYTHING



INCLUDING WHO YOU'RE QUESTIONING!



WELCOME TO INQUISI





Inquisi is a full service research agency specialising in TV with a fast growing bespoke panel of over 90,000 UK viewers. Whilst our key capabilities are outlined below, we pride ourselves on our flexible approach so, whether you're looking to fully outsource a project, need an extra pair of hands or just want some advice on how to tackle a killer question, we'd love to hear from you.



QUAL





Focus groups, online communities, hanging out in viewers' homes - we fully manage qual projects from start to finish. Alternatively, we can simply be hired to moderate and/or recruit for a qual project you're running yourself.


We've moderated 100s of TV groups on everything from launching new channels and VOD services to programme pilot testing and general channel health checks. Building up an armoury of bespoke stimuli and activities to replicate viewer experiences and get respondents talking.


Clearly killer questions and insightful interpretation is key, but we believe even the most talented questioning can draw blanks if aimed at irrelevant respondents. To address this issue we recruit in-house via our bespoke panel to ensure we're always using the freshest most relevant respondents.



QUANT





Our founder is both a quallie and data geek so unsurprisingly we like to blur the boundaries between qual and quant whether it be fishing for ideas in a larger pool before interrogating them in groups or validating group responses.


Sounds expensive? Not necessarily. As a nimble agency we're often able to throw quant into the mix at no greater cost than you were expecting to pay for qual alone, phew!


With our pre-profiled TV panel, we can quickly turn around surveys amongst defined segments. Also, as each panelist has been pre-approved based on their ability to express their opinion, we reckon the open responses we collect are far richer than the industry average. We could almost call them qual!



THE VIEWERS PANEL





TV is exciting and a topic most enjoy discussing. However, researchers fail to capitalise on this when obtaining sample from the same over-fished pools every other industry uses.


To avoid so called serial respondents, we're continually scouring the UK for fresh participants who'd love to get involved in TV research but haven't been tempted by other panels offering every piece of research going from insurance to utilities. Using a range of methods and the editorial support of over 50 newspapers, magazines and websites and even ITV's This Morning, we now have over 90,000 members of theviewers.co.uk eager to take part.


As you'd expect, all respondents are pre-profiled on all things TV so we can ensure we don't have any of those "I'll be whichever viewer you want me to be tonight" types and we can also consider more factors than are in the screener to achieve optimal group dynamics.



WHAT WE OFFER





PROGRAMME DIAL TESTING



Dial tests offer in the moment programme feedback unaffected by recall. Conducted online to offer a robust collective view of uninfluenced individuals, our dial tests have guided make or break commissioning decisions, identified areas of pilots to develop, what to focus on in marketing, insight into why past programmes have succeeded or failed and much more.



PROGRAMME CONCEPT TESTING



Our quickfire standardised questionnaire is used by broadcasters to assess appetite for new programme ideas versus previously tested programmes both within a target audience and the wider viewing public. For further insight we offer a text highlighting tool to identify triggers and barriers within a description to guide programme comms.




PROGRAMME TITLE TESTING



Titles can make or break programmes but when you're familiar with the content, it can be difficult to imagine the ways in which a cold audience may misinterpret a title and reject a programme they may have enjoyed. By testing options before a title is finalised, chances of success are increased and uphill marketing battles prevented.




PRE & POST MARKETING TESTING



We regularly test on-air promos and off-air creative. Either post to evaluate their success or pre where A/B split testing can help identify the strongest creative to run. Along with the usual question types, we have an image heat map tool allowing respondents to highlight areas of particular interest within a creative and explain why.



BESPOKE ONLINE SURVEYS



Our panel is usually big enough to allow you to define exactly who you want to speak to and either ask a few quick questions or conduct an in depth survey. Whether you have an existing questionnaire or would like us to write one, we can offer all the question types you'd expect along with drag and drop ranking, sorting, image heat maps and more.



FOCUS GROUPS & DEPTHS



We’ve moderated 100s of TV related focus groups and by recruiting in-house we ensure we're using the best and most relevant respondents at several locations across the UK. We also successfully combine online pre-tasks with follow up telephone interviews to get an unparalleled cost effective depth of insight for hard to reach audiences.



ONLINE QUAL



Whether you want to access niche audiences, a wider geographic spread or need a faster turnaround, we're experienced in running online focus groups and communities using software that allows far richer insight to be generated via screen recording, image submission and interactive forums.



MEET THE VIEWERS



Sometimes nothing beats the impact of stakeholders from across the company coming face to face with their viewers. Whether you want to hit the road or have them come to you, we can organise engaging and interactive sessions which ensure the experience lives on throughout the company.



INTEGRATING VIEWER DATA



Our founder has 10 years experience of interrogating BARB data and whilst Inquisi is not a BARB supplier, Dean is more than capable of integrating your own viewing data into debriefs to ensure everything ties together into a consistent compelling story.



"AN INQUISITVE PERSON IS ONE WHOSE BRAIN IS ALWAYS BUZZING, BUZZING WITH LOADS AND LOADS OF QUESTIONS"



MEET DEAN






About


Founder of Inquisi, Dean Richardson has over 15 years strategic insight experience gained as both a practitioner and commissioner of qual, quant and secondary research. Actively involved in research and insight from all angles, Dean is acutely aware of what everyone needs to get out of a project. Graduating with a first class honours in Advertising and Marketing Communications at Bournemouth University, Dean's dissertation on rebranding TV channels earned a distinction and was perhaps a sign he would later specialise in TV research and take an active role in rebranding channels himself!



TEQUILA\London (Omnicom)


Dean began his career with five years agency side at TEQUILA\ part of the worldwide Omnicom advertising group. In intelligence, he gained valuable cross sector insight experience and pro actively devised and organised quarterly "Binge Thinking" sessions, allowing agency and clients to come together to hear the latest social trends, creative and media ideas across all sectors. Dean took on strategic planning responsibilities for Gala Bingo/Casino and by moderating groups and hanging out in bingo halls and casinos, Dean ensured consumer understanding was at the heart of creative briefings.



UKTV


Dean then spent over five years at multichannel network UKTV where, as a Research & Insight manager, he interrogated BARB data on a daily basis and managed in-house and commissioned research for seven of the network's channels across pay and free. Dean devised and led comprehensive programmes of in-house research to launch the hugely successful Drama channel, helped rebrand Yesterday to increase appeal without alienating the core audience and broadened Really's content to capitalise on its introduction to freeview whilst ensuring the commercial team were armed with the strongest statistics for various platform negotiations.



Inquisi


Refreshed after a 7 month break in Spain, funded by a lucrative foray into the animal onesie business, Dean returned to set up Inquisi. A TV research agency simply focusing on the power of finding the right viewers to answer the right questions using the right methodology.



CONTACT ME

WHO WE'VE WORKED FOR





EITHER DIRECTLY OR IN COLLABORATION WITH OUR AGENCY PARTNERS, WE HAVE A WIDE RANGE OF TV EXPERIENCE



HOW WE'VE HELPEd



We've covered all manner of TV research whether that be programme content, talent or title testing, on or off air marketing, channel healthchecks or rebrands, current, lapsed or potential viewer research and linear or on demand services. Genres include chat shows, comedy, cops/rescue, documentaries drama, fact ent, food, history, home & lifestyle, paranormal, panel shows, quiz shows, real crime, sitcoms and more across commissions and acquisitions.

A few specific examples are outlined below but please get in touch to hear about our most relevant experience for you.



PARANORMAL PROBLEM





A channel wanted a thorough understanding of a heavy but niche audience that are traditionally difficult to recruit. We suggested running online groups allowing us to recruit the biggest fans across the UK from Scotland to Cornwall. The highly interactive online sessions were a resounding success and delivered a higher level of insight per participant than relying on who is available in a certain city on a certain night. The client, who previously hadn't used online groups, was impressed by the richness of the discussion and is looking for other projects they can run online.



CRIMINAL POTENTIAL





Clients usually use our concept and title testing on an adhoc basis at the programme development stage. However by doing a deep dive into 20 concepts and titles from one genre in one go, we were able to uncover a far greater level of insight into why viewers choose some programmes on a channel over others and which titles were pulling their weight or not. The research uncovered a particularly strong concept with a title that was being misinterpreted. The client repackaged the programme with our recommended title and we were delighted to see the ratings grow.



FESTIVE FOCUS





How do you get respondents to accurately recall their Christmas viewing behaviour months after the festivities have been and gone? Well, armed with Christmas crackers, tubs of Roses and Quality Street and bumper editions of a selection of TV listing magazines, we quickly got respondents in the mood and the memories soon came flooding back. The research delivered some surprising challenges for a channel which were far bigger than what the research was initially commissioned to address making it more than a worthwhile experience for all involved.



WHERE HAVE ALL THE VIEWERS GONE?





A channel wanted to understand why some of its previously loyal viewers were no longer watching. A simple brief but challenging for recruitment as viewers are more accurate when it comes to recalling what they're doing now rather than what they used to watch and forgot about. Well rather than needing to ask viewers which channels they're watching less, we have a few years of data on our panel and were able to target those who had previously told us the channel was one of their favourites and see if it made their favourite list now. This uncovered the segment who genuinely had forgotten the channel but hadn't necessarily realised it or that they were about to take part in a rather in depth piece of qual for the channel!



At UKTV we use Inquisi regularly for a variety of projects. I have always found them quick, economical and reliable. They are very collaborative to work with and have a great understanding of the TV market. I have always found their respondents to be articulate and insightful and more importantly, accurately recruited.



Sheri Cladd, Senior Insight Manager, UKTV



I was delighted when Dean started freelancing as we can now call on him when we need an extra team member at short notice. Dean's experience of working client side equips him with the insight and business understanding that other agencies sometimes lack. He understands our need for flexibility and often adapts to changing priorities. Most of my team have worked with Dean at some point in his freelance capacity and value the fast turnaround, insightful observations and objective opinion. I would highly recommend his services



Amy Bryson, Head of Insight, UKTV



MEDIA COVERAGE



The chance to get paid for your TV opinions has captured the attention of major newspapers, magazines, websites and TV programmes and resulted in over half of the respondents signing up to our viewers panel being brand new to research. As a result, we feel we have access to some of the most honest, excitable and fresh respondents around!



Boost Your Income (60+ ways to make extra cash) - Moneysavingexpert.com

Get paid to watch TV: Money Saving Expert Martin Lewis reveals how to earn £40-£70 a pop - Daily Star

Extra Cash: How to make money from home - The Sun

Make this the week you get paid to have fun - Daily Mail

28 ways to make more money - Netmums

Making money from the comfort of your home - This Morning (ITV)



HOW CAN WE HELP YOU?



If you're a potential client who'd like to get in touch, have a chat about how we may be able to work together or would like us to pop in to meet you, please use the contact form below or email hello@inquisi.co.uk

if you're a viewer who would like to take part in tv research, please visit www.theviewers.co.uk








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